Let’s Break Down CAC Together—Here’s Your Tutorial!

Before I start yapping about marketing metrics I want to take a second, thank you so much for being supportive, and honestly, I see you. I know every single person that’s subscribed and it means the world to me. Thank you. If you celebrate Thanksgiving, I hope you have a wonderful weekend with your loved ones. If you don't, we can take any chance there is to be extra grateful 🙂 

Now…

This one’s for all the marketers out there who know that time is money, and we’re not just talking about budget spend. If you're managing customer acquisition costs (CAC) without fully understanding them, you’re losing valuable insights that can help you optimize your strategies and grow your business.

This week on The Marketing Woman Podcast (Episode 51), I broke down some marketing metrics that every pro needs to know to avoid the trap of wasted spend.

But today, let’s take a step further (baby step) into Customer Acquisition Cost (CAC); the metric that shows you how much you're spending to acquire a new customer.

Here's Why You Need to Understand CAC:

CAC isn’t just a number, it’s a signal telling you whether your customer acquisition strategy is on track or inefficient. If your CAC is too high, it might indicate poor targeting or underperforming marketing efforts.

But guess what? You don’t need to be a data scientist to understand CAC.

What’s CAC?
It’s simple math:
CAC = (Marketing Spend + Sales Expenses) ÷ New Customers Acquired
If your CAC is higher than the lifetime value of your customers, you're in trouble.

Now, to make this even more practical; I'm walking you through the entire process, step by step!!!

The first CAC (Customer Acquisition Cost) tutorial is live, and it’s designed specifically for beginners who want to grasp the basics of this important marketing metric.

What’s in it for you?
This step-by-step breakdown walks you through the necessities of calculating CAC using simple, dummy data. Whether you’re new to the concept or need a quick refresh, this tutorial is perfect for you 🙂 

What You’ll Learn:

1️⃣ The Formula for CAC – I’ll break down the math, making it super easy to understand.
2️⃣ Hands-On Practice – Learn with dummy data you can replicate for your own projects.
3️⃣ Beginner-Friendly Steps – No jargon, no fluff, just actionable steps to get you started.

This tutorial is the foundation of understanding how efficient your customer acquisition efforts really are. But we’re not stopping there!! More advanced topics are coming soon!!!

From digging deeper into ROI and CLV to exploring optimization hacks, future tutorials will help you make sure you’re not just tracking metrics but mastering them to make smarter decisions!!

Do you have suggestions or specific topics you’d like to see next?

Reply to this email and let me know; I’d love to hear from you.

CLICK BELOW TO ACCESS THIS EXCLUSIVE FREE BEGINNER-FRIENDLY TUTORIAL

When I say it’s exclusive, it is. Only Elevare Gazette subscribers can actually watch this one! 🙂