Elevare Gazette: Thursday Issue 🔔

^{Today's Focus: Marketing Trends You Should Be Aware of In 2024}

In this edition, let's shift gears (for some time) and dive into some of the hottest marketing trends for 2024-25 that you can't miss.

Before we dive in,

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Now, let’s dive in!

1. Interactive Content

I have a strong preference for content that makes me think, educates me, or entertains me. The Edutainment format is becoming increasingly popular on platforms like Instagram and TikTok.

Interactive content—such as quizzes, polls, and interactive videos—engages audiences more effectively than static content.

These tools not only capture attention but also provide valuable insights into customer preferences and behaviors. I love how neuroscience marketing plays a major role in improving the impact of interactive content.

2. Short-Form Videos

Most of us here are very social media savvy and we know this works, with TikTok and Instagram Reels, short-form videos are dominating social media. These quick, engaging clips are perfect for capturing attention and conveying your brand message in a concise form.

3. Sustainability Marketing

I’ve been wanting to focus on this side of marketing as I do believe this is critical and consumers are increasingly valuing sustainability. Highlighting your brand’s eco-friendly practices and products can build trust and attract a loyal customer base. Authenticity is key—ensure your sustainability claims are backed by genuine efforts 💁‍♀️

4. Voice Search Optimization

With the increasing use of smart speakers and voice assistants, optimizing for voice search is becoming crucial. Focus on conversational keywords and phrases that people are likely to use in voice searches. I know many people who use voice as their primary mode of interaction for almost everything. Do you use voice search?

5. Influencer Partnerships

Influencer marketing continues to be a powerful tool. Micro-influencers, in particular, are proving to be highly effective due to their niche audiences and higher engagement rates. Partnering with the right influencers can boost your brand visibility and credibility!! Focus more on influencers with audiences that have purchasing power, rather than those with a massive following but minimal purchasing power.

6. AI-Driven Personalization

Personalization is moving beyond just using names in emails. AI-driven tools are helping hyper-personalization, tailoring content, and recommendations to individual preferences and behaviors, creating a more engaging and relevant customer experience.

7. User-Generated Content (UGC)

UGC is a powerful way to build community and trust. Encouraging your customers to share their experiences with your products on social media can provide authentic and relatable content that resonates with potential customers.

What else can we add to this list?

Share your thoughts by replying to this email or comment and get the conversation started!

Until Sunday,

Anusha Kannan

Follow my AI Journey on TikTok (I just started)

@anusharameshkannan

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