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- Elevare Gazette: Thursday Issue 🔔
Today's Focus: AI in Marketing (A Series)
An Introduction to AI in Marketing
I am doing this, I am jumping into the AI world and we’ll break down what kind of role AI plays in different types of marketing as a series.
One of the readers said, “Keep the newsletter short as it is now”— because it helps them quickly learn what they need to know and move on. Keeping that in mind, it's a series!
What is AI?
Let’s start with the basics!
Basically, a copycat of us with machines. Artificial Intelligence (AI) mimics human intelligence in machines, which helps them to learn, reason, and make decisions.
Key AI technologies include:
Machine Learning (ML): Algorithms that learn and improve from data.
Natural Language Processing (NLP): Understanding and generating human language.
Computer Vision: Interpreting and processing visual information.
I would love to dive deep into the technological aspect, but for that, you’ve got to subscribe to The Marketing Woman Podcast! 💙
Why Marketers Should Care About AI
AI is transforming marketing by:
Personalization: Creating tailored customer experiences.
Efficiency: Automating repetitive tasks.
Insights: Analyzing data for better decision-making - they really do!
The Impact of AI on Marketing (the ‘HOW’)
AI enhances:
Customer Experience: Personalized recommendations and 24/7 support via chatbots (I’ve got one on my website too, check it out)
Content Creation: Automated content generation and curation.
Analytics: Real-time data analysis for actionable insights.
Stay tuned for our next article, where we'll dive into how AI enhances customer experience through personalization at scale.
Until Sunday,
Anusha Kannan
I am on TikTok now!!
@anusharameshkannan Why being a jack of all trades is essential in your 20s!! Stick around to find out why specialization might not be the best path. #career ... See more
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Quote #2 of the week: AI is not just a tool for automation but a catalyst for transformation, allowing and enabling marketers to deliver personalized experiences, gain deeper insights, and create meaningful connections with their audience :)
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