Coffee Chat 101

^{Today's Focus: Coffee Chat 101}

Happy Thursday Y’all!

As you may or may not know, I am a huge fan of coffee chats, I would love that even more if we actually had coffee, anywaysss.

Before we dive in,

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Now, let’s dive in!

I am going to be brutal, hang in there!

Before you jump on yet another coffee chat, please learn to keep your mouth shut.

Most coffee chats, whether it’s me hopping on a call to help someone or someone helping me. Both ways, the one who is taking the time out of their day to help you should be the one to talk.

Simple.

Most people think, “If I talk just enough they’ll think I am smart and want to help me.”

Wrong! People love talking about their experiences and hope you learn something from them. If you learn to be an active listener— sending cues that you are in fact listening and your body language (on video/in-person) shows that you’re paying attention and resonating, that person will be more inclined to help you.

Coffee Chat Checklist

• Research research research. Learn everything about this person— as much as you can.

• Have 10 questions prepared and when you are done with the call, see if you got the answers to 5 of them without having to ask. (This shows they did the talking and you paid attention)

• Do not ask for favors on the call. Do not make them feel obligated to do anything for you.

• If you need their input on something, state that before the call. “I appreciate you taking the time to jump on a quick 15-minute call with me. I am excited to learn about you and your experiences, and I would love to get your insights on [TOPIC]. Thanks!” —This way they know you have a specific topic in mind.

• End the call by asking them what you can do for them. Do something for them. (a public shout-out goes a longgg way)

• Follow up with a message 10 hours later expressing your gratitude and 2-4 points on what you took away from that conversation and how you plan to implement them.

These are not manipulating techniques, this is how relationships work. Give people space to get to know you and decide if they want to trust you.

However, if your only agenda is to get something from them and not build an actual relationship, you’re certainly manipulating them.

I will always say this, building relationships > networking.

‘Share your thoughts by replying to this email or comment and get the conversation started!

Until Sunday,

Anusha Kannan

THIS WEEK on The Marketing Woman Podcast

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