The #1 Marketing Trend of 2025

^{Today's Focus: Digital Humility In 2025.}

Digital humility will seriously change how businesses handle their online presence and interactions by 2025. Consider this: every creator and brand wants their work to be seen. Brands are increasingly starting to understand the "let's be a bit thoughtful and restrained" approach—what does that mean? Knowing when to join the conversation and when not to.

Here are a few important things to know about  "Digital Humility."

Before we dive in,

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Now, let’s dive in!

1. Listening Before Speaking

• Active Listening: Brands must give priority to hearing from their audience rather than continuously sharing content. This includes carefully monitoring social media discussions, client feedback, and developing trends without feeling compelled to react or reply immediately.

• Genuine Engagement: Brands that participate in meaningful interactions with their followers rather than bombarding them with content are following “Digital Humility”.  They participate in conversations that communicate their principles and the values of their clients, answer questions, and accept criticism. 

Pro tip: You don’t have to jump on all trending activities on the internet, stick to what makes sense to your brand and audience.

2. Selective communication

• Purpose-Led Messaging: Being intentional and communicating intentionally is super important to practicing digital humility. By following this, brands can make sure that every communication has a purpose and adds value to the dialogue rather than just producing more noise!! They also understand when to communicate and when not to. 

3. Developing Trust Through Restraint

• Gaining Respect: Brands may develop a sense of respect and trust by talking less and listening more. Knowing that a brand has authority and importance makes it more likely that people will listen to it when it chooses to speak!

• Transparency and Authenticity: Companies that place a high value on these attributes tend to get greater attention. They are transparent about their principles, own up to their errors, and show a readiness to grow and change in response to feedback from clients.

4. Choosing Long-Term Partnerships Over Quick Profits

• Quality Over Quantity:  While many brands aim for quick wins and virality in this era, digital humility emphasizes developing lasting connections with the audience. These businesses encourage more meaningful relationships by being deliberate and going beyond surface-level exchanges.

• Sustainable Growth: This strategy encourages brands to expand sustainably by concentrating on building a dedicated customer base/ audience that appreciates the brand's consideration and dedication to meaningful interaction.

As more brands adopt digital humility, we may see a shift away from the current "always-on" mentality that dominates social media. Instead, the future of digital marketing could be defined by quieter, more considered brand voices that prioritize depth over range in their interactions. This shift could lead to more meaningful and lasting customer relationships, as brands and consumers engage in truly valuable and impactful conversations. Which I am 100% here for!!!

To clarify, this doesn’t mean brands should stay silent, it just means brands choose when to participate and when not to.  

Share your thoughts by replying to this email or comment and get the conversation started!

Until Sunday,

Anusha Kannan

THIS WEEK on The Marketing Woman Podcast

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